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Million-Dollar Businesses You’ve Never Heard Of

Read this before you toss your nutty business idea aside.
While visiting Las Vegas in 2004, auto-dealership fleet manager Rico Elmore decided he needed some stylish sunglasses for his honeymoon. Elmore is six-foot-three, weighs 300-pounds and has a head to match, so finding shades that fit proved a struggle.
I must have tried on 300 pairs and literally found nothing that fit,” recalls Elmore, 36. “I walked out and said, ‘This is ridiculous.’ I decided to make sunglasses for people like me with fat heads.” Elmore’s company, Fatheadz, now sells “full-figure” glasses, for $28 to $54 a pair, and is on track to hit $2 million in sales this year–up from $700,000 in 2009.
Have a nutty business idea and need some inspiration to pull it off? We went looking for small companies that generate at least $1 million in annual revenue in unexpected ways. Look hard enough and they are legion.
Like many entrepreneurs, Elmore had a good idea but needed a little luck, too. Back in Brownsburg, Ind., after his honeymoon, he worked up a basic design for his super-wide specs. He hired a product-engineering company to make the molds and a contract manufacturer to crank out the frames and temple arms; he assembled the glasses at home during the evenings after work. Elmore tried patenting his discovery, but lawyers told him he could only patent the design of the glasses, not their size. Sales were a trickle.
Luck struck about a year later when an Indianapolis Star reporter called to interview Elmore about his friend, Rupert Boneham, the gentle-giant star of CBS’ Survivor series. She mentioned Fatheadz in the article.
The ripples eventually reached a top Wal-Mart (NYSE: WMTNews) executive, who ordered 300 pairs in three styles as a trial run. By 2008 Elmore’s glasses were in 3,000 Wal-Marts and Sam’s Club stores. Elmore also happened to know an equipment manager with the Indianapolis Colts; soon the players were sporting Fatheadz rims. (Elmore has no promotional deal with the NFL, but he says it’s on his to-do list.) Now with a full-time staff of 10, Elmore plans to launch a new line for women–under a different name, of course.
Here are a few more highlights from our search for million-dollar businesses you’ve never heard of:
Geese Police
dc.jpg Courtesy of Geese Police
Howell, N.J.
Entrepreneur: Dave Marcks
Product/Service: Geese abatement using collies
Start Date: 1987
Startup Costs: About $3,000
Revenue: Estimated $2.5 million in 2010
Every Roadrunner has his Wile E. Coyote, and for golf-course superintendent Marcks, geese were the mortal enemy. Their incessant droppings vexed golfers and “fowled” water hazards, and he couldn’t get rid of them. Then he discovered that border collies–an intelligent and persistent dog breed–are great at banishing the big birds for good. His elite force now includes 33 animals.
Texas Driving Experience
dc.jpg Courtesy of Texas Driving Experience
Ft. Worth, Texas
Entrepreneur: Dawn Stokes
Product/Service: High-performance driving lessons and retreats
Start Date: 2004
Startup Costs: About $500,000
Revenue: Estimated $1.8 million in 2010
Stokes never outgrew the driving thrills she got from her first car–a ’63 Chevrolet Monza Corvair convertible–and she knew she had plenty of suppressed company. So the medical-products saleswoman cashed in her 401(k) to buy 10 Corvettes and start a racing school, hosted at local tracks. Stokes found a mother lode in the corporate-team-building market. “It fits well with sales vernacular,” she says–as in, “racing toward the end of the year.”
Mabel’s Labels
dc.jpg Courtesy of Mabel’s Labels
Hamilton, Ontario
Entrepreneur: Julie Cole
Product/Service: Personalized, permanent labels for kids’ stuff.
Start Date: 2002
Startup Costs: About $10,000
Revenue: $4 million in 2009
Moms hate it when their kids lose jackets at school or mix up sippy cups at play dates. Four Canadian career Moms hit upon a solution: durable, kid-proof labels. It took years to certify that their products were dishwasher- and microwave-safe. Now the line includes shoe labels, metal bag tags, ID wristbands and Allergy Alerts labels.
Stave Puzzles
dc.jpg Courtesy of Stave Puzzles
Norwich, Vt.
Entrepreneur: Steve Richardson
Product/Service: Hand-made wooden jigsaw puzzles.
Start Date: 1974
Startup Costs: About $5,000.
Revenue: $2.5 million in 2009
Ranging in price from $125 to $5,000, these puzzles are made of cherry wood, covered with a dry-mounted image drawn by one of 100 licensed artists, and individually hand-cut into as many as 2,500 pieces. Bill Gates has one, and Barbara Bush gave another as a gift to Queen Elizabeth. “We try to make them hard to put together,” said Richardson, 71, who calls himself the company’s chief tormentor.
PetRelocation.com
dc.jpg Courtesy of PetRelocation.com
Austin, Texas
Entrepreneur: Kevin O’Brien and Angie O’Brien
Product/Service: Pet travel
Start Date: 2004
Startup Costs: $97,000
Revenue: Estimated $4 million in 2010
This husband-and-wife team sold a doggy day-care business to get into the pet-moving game. Initial investments included a new van, Google ads, a website and a $300 membership to IPATA, an international trade association of animal handlers. The couple claims it can move any live animal, anywhere around the world–say, a dog from Seattle to Shanghai, mole rats from South Africa to San Antonio and dart frogs from Switzerland to the U.S. It’s a turn-key service, covering airline bookings, blood tests, vet check-ups, logistics, customs and quarantine.
BlackSocks
dc.jpg Courtesy of BlackSocks
Zürich, Switzerland
Entrepreneur: Samuel Liechti
Product/Service: Sock subscriptions
Start Date: 1999
Startup Costs: $30,000
Revenue: $5 million in 2009
BlackSocks will ship you a batch of Italian-made, knee-high or calf-length cotton or cashmere/silk dress socks, automatically, several times a year, starting at $89 for nine pairs. Each new “sockscriber” receives a calculation of how much time he will save by not making sock purchases: about 12 hours every year, or three weeks in the lifetime of an average Swiss male, expected to reach age 82. Liechti brought his “sock-scription” service to the U.S. in 2005. Two years later, BlackSocks began selling subscriptions for underwear. Liechti now boasts 60,000 active customers in 74 countries. BlackSocks opened a New York office last year.
Sky Zone
dc.jpg Courtesy of Sky Zone
Las Vegas
Entrepreneur: Rick Platt
Product/Service: Arenas covered with trampolines
Start Date: 2009
Startup Costs: About $2 million
Revenue: $3 million-plus in 2009
Cover five of the six sides of a gymnasium-size room with seamless trampolines and what do you get? People bouncing off the walls with excitement. Platt’s three Sky Zones are hives of birthday parties, corporate events, three-dimensional dodge ball tournaments and rabid trampoliners willing to pay up to $12 an hour. He aims to begin franchising in 2011. “It was a wild bet,” admits Platt, 60, a former scrap-metal broker. “Some people thought the idea was ridiculous. I thought if I could pull it off, I would have something unique.”
DNA 11
dc.jpg Courtesy of DNA 11
Ottawa, Ontario
Entrepreneurs: Adrian Salamunovic and Nazim Ahmed
Product/Service: DNA artwork
Start Date: 2005
Start-up Costs: $2,000
Revenue: $1.4 million in 2009
Best friends Salamunovic and Ahmed blend science and medicine with modern art. With a simple cheek swab, they collect enough organic matter to create an image of human DNA using equipment similar to the machines Ahmed used to sell for a Canadian biotech firm. After selling a few prints to family and friends, the twosome was invited to showcase their work at an Absolut Vodka-sponsored party in Ottawa’s SOHO neighborhood. An 8″x10″ mini-DNA portrait goes for $200, while a 36″x54″ wall canvas garners $1,300. The Museum of Modern Art features DNA 11 art in its museum stores in New York and Tokyo.
Murray Associates
dc.jpg Courtesy of Murray Associates
Oldwick, N.J.
Entrepreneur: Kevin D. Murray
Product/Service: Eavesdropping detection and counterespionage
Start Date: 1978
Startup Costs: $5,000
Revenue in 2009: $760,000
Ever since taking a part-time job manning surveillance equipment for the Dennis Port, Mass., police department, Kevin Murray has been a spy buster. Businesses and governments hire him to find hidden bugs and such, which he does using sensitive thermal-imaging equipment (which picks up the heat given off by hidden sensors) to lots of plain old looking around. Murray handles about 125 cases per year, typically charging between $7,000 and $8,000 per day of inspection. Revenue dipped below $1 million in 2009 as Wall Street cut back on its anti-snooping efforts, but things are looking up this year.
The Fiero Store
dc.jpg Courtesy of The Fiero Store
Stafford Springs, Conn.
Entrepreneur: Matthew Hartzog.
Product/Service: Parts and accessories for the Pontiac Fiero
Start Date: 1991
Start-up Costs: $5,000
Revenue: $2 million in 2009
Hartzog spent his teenage summers and school breaks working for his stepfather selling parts and accessories for GM Opels. But the long-defunct, two-seat, mid-engine Fiero was where his heart lay. Approximately 370,000 Fieros rolled off the lines between 1984 and 1988 before Pontiac stopped producing the car; less than 75,000 are currently registered in the U.S. Fanatics make great customers.

11 Ways to Hurt Your Career

While most career advice focuses on how to succeed, we can all learn valuable lessons by dissecting career failure as well. Workplace experts offer insights into some of the top ways workers undermine their own careers and jeopardize their career development.   

1. Not Taking Your Education Seriously

If you party too much in college and end up with a run-of-the-mill 2.5 GPA, you’ll be passed over for the best entry-level jobs, says New York City-based executive recruiter and coach Brian Drum of Drum Associates. Not finishing your master’s degree is another way to hurt your career development goals, adds Anne Angerman, a career coach with Denver-based Career Matters.

2. Not Having a Plan

In the current poor job market, you may have defaulted into a career you aren’t crazy about. That’s OK, as long as you develop career plans to get where you want to be. “Think of every job you take as a stepping-stone to your next job,” Drum advises.

3. Lying

You’ll lose professional credibility in a hurry if you lie, from exaggerating on your resume to getting caught fibbing on Facebook. “If someone calls in sick to work and then that evening posts a photo on Facebook of their extra day vacationing in Cabo San Lucas, that’s a big problem,” says corporate etiquette specialist Diane Gottsman of the Protocol School of Texas in San Antonio.

4. Sullying Your Reputation on Facebook or Twitter

Social media can harm your reputation in other ways, too. Personal posts and tweets from work — when you’re supposed to be doing your job — can tag you as a slacker. And the content of your posts or tweets can come back to haunt you as well — you never know who might stumble upon those bachelor-party photos. “You need to assume that every boss and potential employer knows how to use Facebook, Twitter and MySpace, and post from the standpoint that everyone is watching even if in reality they’re not,” Gottsman says.

5. Not Respecting Professional Boundaries

Sharing TMI about your personal life with colleagues is unprofessional. “Your coworkers don’t want to hear about your fights with your husband,” Angerman says. On the other hand, if you’re ultraprivate and work with a chatty group, join the conversations occasionally so coworkers don’t resent you.

6. Gossiping, Slandering, Excessively Criticizing

If you publicly bash fellow employees, the boss, the board of directors or even your competitors, you’ll be perceived as negative at best and a troublemaker at worst. The ramifications can be broad and long term, Gottsman says. “Industries are tight,” she says. “You don’t want to be the one who started that rumor about the head of your industry.” As far as bad-mouthing competitors — what if your company merges with a competitor, or you want to work for one someday?

7. Carrying on an Inappropriate Relationship with Your Boss

Never a good idea, but an especially bad one if your boss is married. “When you get involved in a drama or in something unethical that can be brought out in the open, you’re asking for trouble,” Gottsman says.

8. Not Controlling Your Alcohol Intake or Libido

Getting drunk at the office party or on a business trip damages your credibility. Ditto a romantic, ahem, “indiscretion” that your colleagues know about.

9. Job-Hopping Just for the Money

Job-hopping — in moderation — may not automatically disqualify you from a position. “But it gets to the point — like if you have seven or eight jobs by the time you’re 35 — that employers are not going to want to invest in you,” Drum says. Also, if you have leadership aspirations, keep in mind that the top dogs of many large corporations have been with those organizations for long periods, he says. Additionally, many companies have “last in, first out” layoff policies, which could leave you out of a job if you never stick around long enough to build tenure anywhere.

10. Losing Touch with References
You’ll kick yourself later if you leave a job without collecting personal contact information from colleagues who can serve as professional references for you in the future. “If you were forced to leave a job and you can’t ask your boss for a reference, hopefully you’ve built up some rapport with a colleague and can ask them,” Angerman says.

11. Leaving a Job on Bad Terms

Don’t become a lame duck when you’ve got one foot out the door, Drum says. “The employer only remembers about the last five minutes you were there,” he says. Give proper notice and don’t leave a mess behind. And by all means, do not make a huge dramatic production of it when you quit, complete with cursing, slandering and throwing things, Gottsman advises. “It’s very difficult to get another job when you’ve left destruction in your wake,” she says.

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15 Things Not to Say to Your Boss

“Think before you speak” is always a good policy, and in the workplace the maxim could be further refined to “think before you blurt out something to your boss that could hurt your career.” We checked in with some bosses, and came up with this list of 15 phrases bosses definitely don’t want to hear: 

1. “I’m only doing this job for the money.”
No boss wants to hear that your sole motivation for showing up is your paycheck. She may know that money is your motivation, and you may know she knows, but it’s still better left unsaid.

2. “I’m broke/in debt/one step away from bankruptcy.”
Your financial woes are not your boss’s concern. Period.

3. “I’m going to quit after I (fill in the blank).”
No matter how noble your future plans are — you may be saving to start your own company or go to grad school, for example — it’s usually best to keep those plans to yourself or to refer to them only vaguely. If your boss knows there is a definite end date to your employment, she may start to shop around for your replacement before you are ready to leave.

4. “I partied a little too hard last night.”
Buck up and get through the day with some ibuprofen, extra undereye concealer and coffee. But don’t share the sordid details of your night on the town with your boss. He’s just as likely to react with (unspoken) disdain as sympathy.

5. “It’s not my fault.”
Are you a whiny 8-year-old or a take-charge professional? Assume responsibility and take steps to fix a problem that you did, in fact, create. And if you are being wrongly blamed for a problem, saying “let’s get to the bottom of this” or “what can we do to make it right?” is much more effective than saying “it’s not my fault.”

6. “I’m bored/this job is boring.”
Didn’t your mother ever tell you that only boring people get bored? If you’re constantly twiddling your thumbs, ask for extra work and be as specific as you can. And if you’re busy but think your assigned tasks are less-than-stimulating, start strategizing about how you can get the job you want, either within your company or elsewhere.

7. “My job is too easy.”
Sure, you may think a monkey could do your job. But don’t give your boss any ideas — your company could probably pay a monkey less than it pays you.

8. “I can’t work with so and so. I hate him.”
Involving your boss in personality conflicts should always be your last resort. So unless you are being threatened, scapegoated, encouraged to participate in unethical behavior, or your colleague or customer is engaged in other egregious workplace conduct, try to work it out between yourselves first.

9. “I can’t do that because of my other job.” In your boss’s mind, a second job is not a valid excuse for why you can’t stay late, work extra hours or finish a project on time. She may question your priorities, and rightly so.

10. “Oh my Gawd! How did you do this job before the Internet/text messaging/Skype?”
Although not a cardinal workplace sin, making your boss feel old will not score you any points.

11. Sigh. Grimace. Eye roll. Wretching noises.
Actions can speak louder than words. A poker face and silence are golden when you’re displeased with your boss.

12. “Do it yourself!”
No need for explanation. Just never say this. Ever.

13. “It’s always been done this way.”
You don’t want to gain a reputation as an inflexible dinosaur, so keep an open mind about how you do your work. And if you’re convinced that a new way of doing things is going to harm your company, present your case without using “because that’s the way we’ve always done it” to support your position.

14. “Let me set you up with…”
Avoid the urge to play matchmaker for your single boss. The potential benefit is far outweighed by the potential risk. For that matter, any socializing with your boss (even something as simple as friending him on Facebook) can cause you to share too much information, so consider limiting social interactions entirely.

15. “Sorry, I must have drifted off.” C’mon, wake up! If you’re caught with your eyes closed, feign deep concentration rather than admit you were dozing.

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Four Reasons You May Not Be Getting the Job

Why not? According to career coaches and experts, there are several common mistakes that job hunters make over and over, often unknowingly, that prevent them from getting the jobs they want. Below are four of the mistakes most often made by job applicants. To be successful in your search, make sure you’re avoiding them.

1. You don’t prepare for the interview (or you prepare inadequately). “In a competitive market, you can’t afford to wing it,” says Roy Cohen, a career coach and the author of “The Wall Street Professional’s Survival Guide.” “That means rigorously researching the company, the position, and any relevant information that will provide context for the interview. You also need to consider why you want the position, what qualifies you, and how the company will benefit. [The] bottom line [is that] it’s about being smarter and better qualified, even against candidates who have more experience than you.”

2. You don’t follow up–or you follow up ineffectively. “The devil is in the details,” Cohen says. “If [a hiring manager] has two equally qualified candidates, who gets the offer? The candidate who follows up thoughtfully. That candidate conveys gratitude for the opportunity to interview, an awareness of the issues and challenges facing the organization and the hiring manager, and some insight into how to address these issues and challenges. It’s not just a perfunctory ‘thank you.’ That’s a start, but it’s never enough.”

Anne Angerman, a career coach and president of Career Matters, recommends sending a thank-you email immediately after the interview and then following up with a handwritten note. Try to convey not just your gratitude but also your understanding of the position and what you could bring to it.

3. You don’t exhibit a confident image. Rather than appearing nervous or unsure of yourself, you want to appear enthusiastic and confident. “Practice your interview with a friend or tape-record yourself in advance,” Angerman says. “Practice articulating short, concise answers and smiling. Exude enthusiasm and confidence; look great! Memorize a few stories [about times when] you have made a change in your company. Talk about ideas you have for your position.” While appearing confident is a must, don’t overdo it: Nobody wants to hire an egotistical maniac.

4. You make assumptions. Some job candidates assume they have the job “in the bag” just because the interview went well, Cohen says. Others assume they don’t have a chance because they haven’t heard back after a certain number of days or weeks. Instead of making assumptions about the process, “you need to manage every step in the process, from initial contact to offer,” Cohen adds. “At any point, it can break down. When you take your eye off the ball, you lose the potential to intervene quickly and objectively. Nothing less than flawless execution is acceptable.” And if you haven’t heard back, “never, ever read into radio silence,” he says. “Find a reason to stay in touch.”

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By Nancy Mann Jackson

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Like Umps and Refs, Bosses Sometimes Make the Wrong Call

We expect our bosses to understand what we do and how well we do it. We expect to be rewarded and compensated fairly. We expect that the decisions made will be the right ones.

We have been trained to expect perfection from our leaders.
And yet, everyone makes mistakes. Yes, even bosses and authority figures sometimes make the wrong call.

Well-meaning bosses have been known to sign their teams up for commitments that they can’t deliver on. They may have appraised one employee unfairly or promoted the wrong employee. These mistakes often mean very little in the grand scheme of things, but sometimes they can create chaos within a team, or even result in employees losing their jobs.

Recently the sporting world brought us two examples of authority figures making the wrong call. First, there was the case of the “imperfect” game, when baseball umpire Jim Joyce called a Cleveland player safe at first base, upsetting what would have been a perfect game (i.e. no one reaches base) for Detroit pitcher Armando Galarraga. Everyone agreed that the replays clearly showed that it should been called an out, but NBC Sports and other news outlets reported that the decision would not be overturned. Sure, the Detroit Tigers still won the game, but the record books will never credit Galarraga with what he accomplished.

Even more recently, World Cup soccer brought us another example of the wrong call when referee Koman Coulibaly disallowed what should have been the game-winning goal by the United States in their match against Slovenia. We all saw it on ESPN Maurice Edu’s kick in the 86th minute went straight into the net. Experts agree that Edu was not offside, and yet his goal was simply wiped away with the wrong call. The team was never given an explanation for the call.

What makes the first of these example exceptional and noteworthy was umpire Jim Joyce’s apology to Galarraga. He admitted that he made a mistake.

All bosses make mistakes, even good bosses. One difference between an okay boss and a great boss is that the great boss will admit that he made a mistake and strive to do better the next time.

Have you been affected by a boss or leader who made the wrong call? What impact did it have on you?

By Colette Martin – forbes.com

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10 Business Mistakes Every Entrepreneur Can Avoid

Do you ever catch yourself repeating useless behaviors that get you nowhere?

For me it’s things like continually checking my email or prioritizing some menial task instead of tackling the one big task of the day.

You’ve been there too. My question is why do we continually exhibit this kind of behavior that jeopardizes our brilliance? The old saying “If you do what you’ve always done, you’ll get what you always got” couldn’t say it any clearer.

There are several rules of business that, if followed, will make you truly successful, whatever your pursuit. Yet, time and again, we don’t take note.

It’s like we almost refuse to listen because, lo and behold, if these wise people are actually right and we achieve beyond our wildest dreams we won’t know what to do with ourselves. I’ve been reading some great articles recently that have given me a good slap in the face to wake up to reality.

So listen up. Below are the 10 things to avoid if you want to kick butt in business. Perhaps this time we’ll actually take note and more importantly take action!

No #1. Not solving a real problem

Got a great idea? Oh yeah? Says who? You and your ego or the hundreds of people you’ve heard complaining about this problem that you think you can solve.

You need to evaluate whether or not your business ideas solve a real problem or addresses a real customer need. Then ask yourself if there are people out there actually looking for what you plan to offer, and how much they would be willing to spend to get it. It’s not rocket science.

Did you hear about how the Americans spent millions back in the ’70s trying to make a pen that worked in space? The Russians gave their astronauts a pencil.

No #2. Lack of Focus

If you are like me you’re already pursuing several projects because it appears that one will not suffice or if you have several then surely one will succeed right? Wrong. Choose one of them and focus on it. In the words of Obama “Yes We Can.”

Simple but true. When have you ever focused on several things and done truly well with ALL of them? Sure test them before you make a decision is fine, but choose one as soon as possible and stick with it.

My best tip – don’t ask your closest friends, parents or people who have never been in business, just trust me on this. Ask your potential customers.

No #3. Always starting something. Never finishing.

If I look back on the many `To do’ lists I make and goals I’ve set over the years I see a curious pattern emerge. Although I do actually complete quite a lot of stuff I also have way too many things on my list and therefore take a lot longer to do them.

You need to develop a habit of finishing what you start and work on it daily. The less you pile on your plate (see No #2.) the less you’ll have to finish and that means you’re going to complete it!

Apply this liberally – from large projects to your daily activities. Finishing clearing out your office, enter in your expenses, install the anti-virus software, paint your toe nails, book that trip. Listen to Nike: JUST DO IT.

No #4. Being Cheap.

It’s easy to not spend money when you don’t have much of it. But you have to invest in the important things. So make a list of basic items that are really necessary to get your idea off the ground such as the right servers or a domain hosting service.

Next list the items that would be worth investing in because they would likely give you a competitive advantage or strengthen your brand such as a professional Web designer or a marketing and PR specialist.

No #5. Spending Frivolously

I’ve met many people who keep spending money on creating ‘stuff’ because they either have too much money for their own good or still have an income to draw on. Stop putting off launching.

You don’t need the fancy website, the awesome promo video, the snazzy business cards. You just need to have a product or service that functions enough to solve a problem. So create a budget for every project you start, and stick to it religiously.

No #6. Avoiding the Competition

One of the biggest pet peeves Angel Investors have is hearing a pitch from an entrepreneur who says they have no competition. Trust me you want competition as that means there’s a market for your idea.

Unless you’re creating a new market with your product or service, you can pretty much guarantee someone’s doing what you’re planning to do in some shape or form.

Make sure you evaluate the competition you’ll encounter and do this for each of your business ideas and projects so you have a really good understanding of what you’re entering into.

No #7. Not Emulating the Best

I always seek to emulate the best. They set a high standard which can be a little daunting to attempt to reach. What you can do is identify and incorporate the best practices of your market segment.

You can guarantee these smart people will be competing with you, so learn from them before you try to beat them. There’s no need to reinvent the wheel, just do it better.

No #8. Thinking you’re Superhuman

As much as I like to have control over what I do, I’ve long since recognized that two heads are better than one. Richard Branson always attributes his success to surrounding himself with the best minds.

So start delegating as soon as possible and focus on the strategic side of the business, because that is where your time will be more effective. I’ve recently taken on not 1 but 3 fabulous interns, each with their own strengths.

I can now focus on business development and the things I love most.

No #9. Being Inflexible

If anything, I like change too much. However most people, even dynamic entrepreneurs, don’t.

Remember that your vision should be rock solid but your strategies need to be flexible and reflect the changes in the market place and your customers and tactics can change weekly if not daily.

No #10. Ignoring the Facts

It’s great to follow your intuition but if you don’t ever weigh in with the facts and do some measuring you will have no idea whether you’re really on track.

Always test and collect facts before making decisions. Why else do you have Google Analytics set up, click through tracking tools and Facebook Insights?

What other things do you think we could avoid as entrepreneurs?

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By Natalie Sisson for forbes.com

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You should be well equipped with these most in-demand I.T Certifications/Exams, Before searching any job, Visit http://www.ComputerTipsnTricks.com/ITcert.htm for Free Practice Exams, Free Study Material / Books etc.

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